Brand Decks & Guidelines
Brand guidelines are a set of tools and rules on how to use your branding elements. They offer consistency across platforms for your customers so that your brand is recognizable and reliable. It communicates that your brand is professional and takes pride in the details. By having set rules and restrictions, it becomes possible to communicate your brands identity and by implementing brand guidelines, you make it easier to maintain the quality and integrity of your brands image, adding value to your product or service.
Below is an example of guidelines I designed for New Moon Natural Foods.
Package & Product Design.
Well designed packaging allows customers to notice your product in an aggressive market full of, literally, hundreds and thousands of competitors. It is clean, communicative, iconic and attractive. It tells a story and is also a sensual experience, engaging us through sight, touch, sound and maybe even smell.
Check out some of my work in package and product design:
Web & Ui Design.
The user interface is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and the rest of the items they interact with. This includes screen layout transitions, interface animations and every single micro-interaction. Every visual element, interaction or animation needs to all be designed. If it don’t look good, people aren’t going to use it.
I design communicative websites, mobile applications, and digital platforms.
Pitch Decks & White Papers
I design the tools needed to first communicate your product with entrepreneurs and potential investors that gets them excited and engaged.
It’s essential to your brands success that you have well designed visual systems that grabs the users attention, communicate the problems you’re solving, solution you are selling and how. Graphs, pie charts, and spread sheets don’t work in todays industry. You need vibrant, innovative and engaging material that focuses the reader on why they should invest.
Logos
It all begins with an idea. Maybe you want to launch a business, maybe you already have a business but you’re looking to take it to the next level. Whichever it is, the way you tell your story will make the difference and your logo is the most impactful credential of your brands visual story. Without it, you have nothing. I design logos that help brands stand out from their competitors, express their ideas and succeed.
Let’s talk.
jessemelansonart@gmail.com
(207) 251-6126
Studio
JMEL Art & Design
3401 Kay Street
Austin, TX 78702